fashion & style

Flip on the TV, and you’ll likely see Heidi Klum, Tyra Banks, Stacy London or Joan Rivers on any given day. What do they all have in common? They are all part of the flood of shows focused on fashion and style that have erupted over the last decade. There has never been more intensity around this category, as this part of popular culture takes on its own category in our dictionary. TV is only a small part of this category’s heavy presence in our daily lives, with Pinterest and Polyvore-type websites making couture eye candy more accessible than ever (“women’s fashion” is the most popularly pinned category.) It’s not just the increased access to already constructed designs and beautiful images that is fueling people’s love for this category, but the ability to influence, mix and match, and personalize picks on their own terms. Everyone can be a critic, editor, model and designer.

As for the latest in this fast-paced world, plus-sized women are taking back fashion and owning the term “fat,” while Kate Middleton has removed the perception that repeating an outfit is a faux pas (sorry, Anna Wintour). American classics and nerdy-inspired attire have made a comeback, and short-lived trends no longer have to be lost investments with the access to “fashion graveyards,” such as eBay. As for those bank-breaking purchases, people are justifying them by the number of times they’ll use the article of clothing or accessory. Celebrities also continue to drive attention to this category with their red carpet looks, as well as their self-branded fashion lines. Technology is even making its way into our apparel with little black dresses doubling as smartphone holders (the obvious solution to not having anywhere to put your cell phone when out on the town).


Blue-collar fashion (n.)

Classic, structured American styling, such as oxford button-downs, thick shawl-collared sweaters and denim.

Example: Carhartt

Celebrizing (n.)

The creation of products subsidized and branded by celebrities.


CPW (n.)

Initialism for “cost per wear,” a shopper strategy used to quantify the value of a clothing item by the number of wears.

Fashion editing (n.)

The democratization of fashion points of view and the ability to influence and interact with style content via online media, such as Polyvore, Pinterest and fashion blogs.


Fashion graveyard (n.)

A physical or online shop where consumers can sell clothing items they no longer want, often fueled by the constantly changing trends.

Examples: eBay, consignment shops, Etsy

Fast-food fashion (n.)

Trendy styles designed to fit the fads of today at half the cost and often half the quality, but good enough to last at least for the season.

Examples: Zara, Forever 21, H&M

Fatshion (n.)

A movement of plus-sized fashion bloggers who are redefining beautiful and reclaiming the word “fat.”


Geekwear (n.)

Fashion wear inspired by geeky cultural icons or pop culture figures.

Example: The outfits of Zooey Deschanel’s character in the TV show “New Girl”

Pinterest party (n.)

Gathering where Pinterest followers share craft ideas they’ve found on the site, and create them together, all while enjoying Pinterest-inspired food and drink.

For more information on Pinterest parties, visit for ideas and examples.

Re-wearing (n.)

The act of repeating outfits in different ways or for multiple occasions.

Example: Kate Middleton, Duchess of Cambridge

Storystyling (n.)

The use of storytelling to provide more depth with regard to where the fashion piece was designed, by whom, etc.

Example: custom quality jeans, My First Car t-shirts

Technotweed (n.)

Clothing designs purposefully crafted to either fit portable technology or have technology directly incorporated into them.

Examples: iPhone holder, iPhone screen-friendly fabrics

For more information on technotweed, check out this article on Mashable.