health & beauty

The theme for our health and beauty section is “making the most of it.” As with other areas in their lives, people are doing their best to make the most of their time, and their exercise and beauty regimens. People are minding their health and beauty with more intensity than ever before. There is no denying that physical fitness is top of mind for a generation that so well knows its link to longevity, health and looking good (yes, this is a primary objective of those who work out, with the Facebook photo updates to prove it). And with so many options out there, it’s not hard to find something that fits right in with their life.

Quantifying exercise is taking stage, especially with motivating self-monitoring tools, such as Nike Fit. Your walk to work or carrying those grocery bags all the way home earns points that go toward your fitness goals. If you’re still down with structured workouts, you can get a one-on-one Tracy Anderson session via your iPad on your own time, or head over to a boutique gym that will let you mix up your favorite ways to stay fit. High-intensity interval training (HIIT) programs are another option for people looking to minimize workout time, but still reap similar benefits as longer workouts. Companies are also prioritizing exercise in an effort to increase productivity, positive outlook and healthful living amongst employees. Not only that, they are even promoting juicing as a way to bring employees together.

Switch gears to beauty, and we’re seeing men becoming more intense about their beauty regimen and getting in on the BOTOX craze. They’re even subscribing to beauty product sampling services, such as Birchbox Man.

For ladies with a broken heart, there is only one thing to do: get a “breakover” and look better than ever. Still hurting emotionally from the breakup? Spas are going beyond skin deep and offering services that will relieve stress and other mental-related issues.

À la carte workouts (n.)

The combination of exercise activities not traditionally offered by large, mainstream gyms, allowing consumers to combine fitness activities such as Pilates and yoga in one workout.



Beauty tastings (n.)

Trying multiple beauty product samples prior to investing in full-sized versions.

For an example of beauty tastings, check out Birchbox.

Breakover (n.)

A positive 180-degree life and physical makeover prompted by an ugly breakup.

For an example, check out this article on Jenny Garth’s post-divorce breakover.



The use of BOTOX by men.

For more information on BROTOX, check out this article by the American Academy of Dermatology Association.

Mobile workouts (n.)

Individualized fitness classes streamed via a mobile phone or tablet, allowing consumers to choose the type of exercise they desire on their own time.