People looking to explore and take advantage of the rapidly growing economies in Brazil, Russia, India and China.
tourism & travel
Whether people are looking to share a car on a road trip or the delicious churros they just tasted in Barcelona with their Twitter followers, including others in our travel experiences has been transformed in the past few years. While group travel has been around for centuries, the Internet and social sharing sites have facilitated travel connections in ways we’ve never seen before. Looking to sublet a fully furnished apartment in Paris for your trip? You can now do it with the click of a button. Looking to crash on someone’s couch in Santa Barbara? You no longer need to have that friend of a friend. With an intensified desire to experience more (see “YOLO” under “Adaptive Living”), we are finding new ways to travel that fit with our budget, travel style and bucket list.
We’re also seeing an intensified desire for personalization when it comes to travel. As people weave together trips and experiences to their personal liking, companies are taking note. Seemingly extinct, travel agents are actually making a comeback, offering a human connection when online options can be overwhelming in quantity and underwhelming in quality. Resorts are listening to what travelers are looking for in a vacation, going as far as providing packages that will help them completely disconnect from their technology. And if they want to get the vacation started early, airline terminals are beginning to cater to foodie and beauty needs (on-the-go manis, anyone?).
A vacation in which technology is eliminated and participants are asked to fully disconnect from all devices and digital communications.
For more information on digital detox-acations, check out this article in Forbes.
Travelers who provide online reviews of airline food for the benefit of other travelers.
For an example of flying foodies, check out Airlinemeals.net.
Sharing travel experiences instantaneously with others via social media platforms.
Spa treatments offered to travelers in airport terminals.
Menu that offers personalized pillow options for hotel guests.
For an example of a pillow menu, click here.
Initialism for “solo female traveler,” as more women are venturing out on trips by themselves.
Arranging travel using only peer-to-peer websites.
For an example of share traveling, click here.
Organized travel in which the vendor reveals the destination and details to the consumer only after the purchase of the travel.
For an example of suris-acation, check out American Express NEXTPEDITION.
The increase in business for travel agents after online options made them almost irrelevant; spurred by consumers’ increasing desire for personal service.
For more information on the travel agent comeback, check out this article from Reuters.